Tuesday, Feb 20 / Day 2

8:00 am – 5:30 pm

Room: Mariposa
Floor: East Level 2
Track: General

Registration

Visit the registration booth to collect your lanyard, sign in, and take a selfie with the ERA crew. Don’t forget to use our conference hashtag, #AchieveMoreERA

9:00 am – 5:30 pm

Room: Joshua & Mariposa
Floor: East Levels 1 & 2
Track: General

Achieve More Expo

Make sure to stop by the expo to learn how you can increase your marketing, better position your business and grow with the ERA Network. You will also learn about special discounts and relationships available to you, all because you are part of the ERA Network.

All-day complimentary coffee and tea service available on level 1.

9:00 am – 5:30 pm

Room: Orovada 8 & The Social Spot
Floor: East Plaza Level
Track: General

To reserve your time slot:

  • Download the ERA Live event app
  • Create your account
  • Join IBC Vegas
  • Click on “Book Your 1:1” in the IBC Vegas menu

1:1 Consulting

Leads Management with Sam Tricker: We’ve got your 6…lead’s management principles! During our 1:1 we will answer questions about LeadRouter℠ and Zap® integration and how leveraging sales technology can help increase productivity and conversions. We will share best practices you can take away that can make a difference in your business.

Zap with Wayne Weaver & Dean Budney: Come get help with anything realted to Zap. How to enroll clients in alerts, set up a website, how to best get clients to your your website, boost your website SEO, maximize follow up drip campaigns, learn about bulk email and so much more!

Zap Specialists with Debi Williams: Here’s your chance to consult with a Zap master and hear about agent and broker best practices and new Zap features!  Bring your questions, challenges, suggestions, laptops and phones for live demonstrations and practical applications of the vast library of Zap tools.

Recruiting, Teams, and Succession Planning with Shari Pesa: Come get help with: Teams, Lead Generation, Agent Coaching, Agent Succession Planning, Offensive Recruiting

Business Planning and Reviewing your Operations with Tara Michael: Come get help with: Financial management, Operations, Competitive Compensation Planning, Business Planning, Lead Generation, Growth Strategies

Learn to LevERAge with Brian Plaskon & Laura Gendwila

ERA Products & Programs with Frank Malpica & Justin Powell: Join ERA technology product and program subject matter experts to a look into what’s new and what’s next. Please come prepared to ask any questions you may have of the brand as well.

Let’s Talk Social with Dave Shaw: Agents: step into the social spot in Willow Lounge and let’s talk social media and the practices that are going to help you stay top of mind, attract new business, and grow a platform for your local knowledge and leadership.

Zap Consulting for Brokers with Jonathan Reese: This session is for Brokers, Owners, and Managers who want to sit with ZapLabs’ Solution Architect to talk about best practices or drill down into specific questions or feedback. Please come prepared with notes so you get the most out of your time.

ZapLeads with Mark Wilson: This is for Brokers, Owners and Managers who would like to learn more about subscribing to ZapLeads, a search engine marketing (SEM) solution available for a monthly fee.

Making the Most of Your CARTUS Relationship with Lydia Collins: Lydia Collins, Regional Director of the Southeast Region will be available for one on one sessions to review, share and advise on what you can do to make the most of your position within the network. With her guidance and recommendations, she will attempt to make your 2018 performance SHINE!

9:00 am – 9:45 am

Room: Primrose Ballroom
Floor: East Level 3
Track: General

GENERAL SESSION

featuring Simon Chen
including Shannon Poser, featuring panelists Paul Domenech, Bill Olson, & Seth Tilton

Doors open at 8:45am. Join us for a morning kick-off with ERA Real Estate Chief Operating Officer Simon Chen and an exciting chat with the “Rookies Who Rocked It” featuring Bill Olson with ERA Wilder Realty, Paul Domenech with ERA American Real Estate, and Seth Tilton with ERA Evergreen Real Estate, moderated by Shannon Poser.

10:00 am – 11:15 am

Education Sessions

Room: Joshua 7 & 8
Floor: East Level 1
Track: Agent

Sell with Story: Creative Writing

with Matthew Ferrara

Join Matthew Ferrara as he explores how creative writing techniques can bring personal and listing marketing alive in today’s digital marketing world. Better bios create new connections with clients, powerful presentations and delightful descriptions to sell your properties. An interactive session that will have you reading, writing and selling with stories in no time!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 3 & 4
Floor: East Level 1
Track: Agent

Getting to the Table

with Ryan Bokros

Prequalification scripts and a pre-listing packet that has them ready to before you even get there

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Orovada 1
Floor: East Plaza Level
Track: General

New Homes – New Opportunities

with Dennis Walsh

Are you aware of the amazing new opportunities in new home sales today? In this fast-moving session, real estate’s #1 new home sales expert,Dennis Walsh,shares powerful opportunities,trends, and strategies designed to help you make the most of your business for many years to come, including: •Great Opportunities in Working with Builders, Developers, Investorsand New Home Buyers • Trends and Strategies for Success in All Areas of New Home Sales • EarningGreat Commissions as a New Home Buyer Specialist • Strategies for Packaging Infill Development Projects and Creating New Listing Inventory • Capturing Listings of New Home Buyers Current Homes • Keys to Quickly Building GreaterSuccess in Your Business, and Much More! Known for his high-energy and fun presentations, Dennisshares powerful ideas and practical strategies you can use to take your business to a higher level of success

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 1 & 2
Floor: East Level 1
Track: Agent

Getting More Listings

with Todd Beckstrom

Become dominant at what matters most, LISTING! Learn creative prospecting techniques that will have sellers running to you, mastering the pre-listing interview which will make getting the listing a forgone conclusion, how to conduct the listing appointment, marketing that will set you apart and pricing it for success. This class will put you in front of more sellers who want and value your services and getting all the listings you want!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 9
Floor: East Level 1
Track: Broker & Manager

Risk Management

moderated by Tammy Fahmi, featuring Bill Aboumrad & Tom DeWine

Come attend this couse and hear some useful information from Bill Aboumrad and Tom DeWine on how they avoid risk in their brokerage. They will be sharing some of their policies and procedures, independent contractor agreements, best practices with cyber security, and also how to best avoid wire fraud. This is definitely a must see class for all brokerages!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 10
Floor: East Level 1
Track: Agent

Your Perfect Practice Morning for Sustainable Growth

with Marki Lemons

Change your life one morning at a time by committing 60 minutes each morning to a LIFE of S.A.L.E.S. Reinforce your foundation for success by implementing five simple steps daily. Through Silence, Affirmations, Lead Generation, Exercise and Scripts you will become more focused and deliberate about the actions needed to live and sustain your best real estate life.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 6
Floor: East Level 1
Track: New Agent

New Agent Learning & Development – Finding your Niche

with Stephannie Wilson

When starting in real estate there are so many avenues you can pursue and can seem overwhelming..
We will touch on how to get focused and develop your individual business plans to help set you up for success!
We will work on how to get the ball rolling.. and cover a few great era tools that have helped me build my business!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 5
Floor: East Level 1
Track: General

Get that listing, impress that buyer and discover the money you are most definitely leaving on the table!

with Cynthia Adams

Learn why high performance home buyers and sellers are highly profitable and dramatically underserved. Leave this session with three practical steps to light up your prospecting and close more clients.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

11:30 am – 12:45 pm

Room: Orovada 3 & 5
Floor: East Plaza Level
Track: Invitation Only

Platinum & Gold Broker Summit

By Invitation Only.

11:30 am – 12:45 pm

Education Sessions

Room: Joshua 5
Floor: East Level 1
Track: General

Solar Secrets: Leased vs. Owned and How to Help Your Seller Get Maximum Value

with Cynthia Adams

Learn the basics on how this popular technology works, the financing options homeowners are using, and what to do if you’re listing a home with panels. There are tricks to the trade when it comes to getting maximum value for your clients!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 7 & 8
Floor: East Level 1
Track: Agent

Forget Viral, Get Vital!

with Matthew Ferrara

Join Matthew Ferrara as he looks at the most effective ways to grow your business using online, social and video marketing today. Generate more leads by focusing on your sphere of influence, encouraging referrals and creating compelling content that keeps your pipeline full far into the future!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 1 & 2
Floor: East Level 1
Track: General

Using the ERA Marketing Tools to Increase Business

with Frank Malpica

New to the ERA Network? Or perhaps looking for a refresher on everything ERA. If so, this class is a must attend! Learn about all of the listing and lead generation products and platforms you can using being apart the ERA network. TextERA, ERA Property Videos, Follow Up Programs, Distinctive Properties, our Guaranteed Purchase program – ERA Sellers Security Plan – and so much more! Come with your laptop, tablet or something to scribble on because you’ll want to leave with the details!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 9
Floor: East Level 1
Track: Agent

Agent Marketing Best Practices

moderated by Ryan Bokros, featuring Liz Miller, Karisa Tinsley & Melissa Gomez

Come here from three ERA agents who have great marketing skills. Learn all about how these agents use social media to market themselves, promote their business and gain clients. You will also hear about some marketing tools/tactics that are working very well for them, along with what to focus your efforts on to get maximum return!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 6
Floor: East Level 1
Track: Broker & Manager

Team UP! Strategies for Attracting and Embracing Teams

with Shari Pesa and guest speaker David Moody

What do you say to an agent that walks into your office and says they want to start or join a team? Managing the business of sales teams comes with a a sea of challenges; our approach is to assist you to preserve legacy, improve your culture, retain and recruit quality sales associates, all while keeping up with this hot trend!

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 3 & 4
Floor: East Level 1
Track: Broker & Manager

Train the ERA Way! Part 1

with Angela Raab

Opportunities to train in ERA and the best practices to be a great trainer

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 10
Floor: East Level 1
Track: Agent

Creating Sustainable Real Estate Success with Excitement

with Marki Lemons

What is one thing you can do today in real estate that by doing it everything else would be easier or unnecessary? It is time to stop doing nonproductive, busy stuff and focus on sustainable tools and routines that can change your life and allow you to leave a LEGACY. Predict your real estate success by being intentional and creating it.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

11:30 am – 12:45 pm

Business Builder Session

Room: Orovada 1
Floor: East Plaza Level
Track: General

Best Lead Conversion Strategies. Period.

with Kristi Kennelly

Top real estate professionals are experiencing double-digit lead conversion rates. Get the absolute best lead follow-up strategies from around the country. Learn how to close leads effectively and efficiently with the latest apps/tools, tried and true scripts that get you a “YES!” (Spoiler: one of the best video messaging apps you’ve ever seen.)

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

12:30 pm – 1:30 pm

Area: Joshua
Floor: East Level 1
Track: General

Power Hour Networking Break

Stop by our complimentary One Potato, Two Potato…. French Fry bar, grab a refreshing iced tea or lemonade and use this dedicated hour to explore our more than 40 exhibits ranging from cost-saving business tools to fun (and delicious!) ERA-branded closing gifts.

2:15 pm – 3:30 pm

Education Sessions

Room: Joshua 7 & 8
Floor: Plaza Level 1
Track: Broker & Manager

New Consumers Need New Talent: Diversity Markets and Salespeople

with Matthew Ferrara

Join Matthew Ferrara as he uncovers the growing opportunities of diversity markets to create new customers and new talent for brokerage firms. Focus on more than $3Trilion in spending power in the Hispanic-American, Asian-American and LGBT communities, and plan to grow your presence in these markets by diversifying your salesforce, service offerings and marketing.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Orovada 3 & 5
Floor: East Plaza Level
Track: By Invitation Only

Leaders’ Circle Idea Sharing

facilitated by Christy Torian & Tony Lombardo

Top Agent Idea Sharing in Roundtables. This session is by invitation only.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 1 & 2
Floor: East Level 1
Track: General

Learn How to Leverage ERA Guarantee Purchase Programs

with Frank Malpica

There’s no other program that gets to the heart of what ERA brokers and agents do on a daily basis: getting listings and selling homes. The all NEW ERA Sellers Security® Plan (SSP)* gives brokers and agents a clear advantage over the competition. Learn from some of the local experts, see all of the new marketing and sales materials! SSP helps generate new listings, positions homes to sell, turns over inventory— and it’s backed by ERA Franchise Systems LLC corporate—making it an appealing program for clients. SSP differentiates brokers and agents by offering qualified consumers accepted into the ERA Sellers Security Plan program, the assurance of knowing if their house doesn’t sell, ERA will buy it.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 3 & 4
Floor: East Level 1
Track: Broker & Manager

Train the ERA Way! Part 2

with Angela Raab

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 6
Floor: East Level 1
Track: Agent

Listing Presentations that Get to “Yes”

with Ryan Bokros

Tactics and tools to get a yes at the table by presenting your value

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 10
Floor: East Level 1
Track: Agent

7 Simple Strategies to Implement Overnight to Increase Your Sales Using Social Media

with Marki Lemons

Social media is the most cost-effective way to connect with clients and meet prospects. Videos and photos, have great SEO and allows you to prominently display your products and services for the world to see.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

Room: Joshua 5
Floor: East Level 1
Track: Broker & Manager

Kick-Starting Your Business

with Tara Michael

Have you lost your mojo? This new session is designed to help you devise a strategy that drastically improves your business through proven company and sphere based lead generation and lead management/conversion. You will learn techniques, scripting and modern listing and buyer presentations – all based on the ever changing views of the consumer and what they perceive as valuable.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

2:15 pm – 3:30 pm

Business Builder Session

Room: Orovada 1
Floor: East Plaza Level
Track: Agent

The Top Micro Strategies for Real Estate Marketing

with Kristi Kennelly

Break through to the next level of your business with insights into the most important marketing trends today and how to implement straightforward tactics. Understand how today’s buyers and sellers want to consume your information and create more engagement, opens and clicks. Discover the best of real estate video marketing, micro-targeting, hyper-personal communications, mobile optimization and more! Beginning to advanced techniques covered.

To evaluate this course please click below:
https://realogy-coe.formstack.com/forms/ibc_2018_era_tuesday

3:45 pm – 4:30 pm

Room: Primrose Ballroom
Floor: East Level 3
Track: General

GENERAL SESSION

featuring Sue Yannaccone & John Peyton
including Dave Collins, featuring panelists Debbie Rossetto, Darryl Jones, Colby Davis & Sue Frye

Doors open at 3:30pm. Join us for a 1-on-1 chat with Sue Yannaccone and Realogy Franchise Group President & CEO John Peyton on main-stage, more ERA Awards & Recognition, and the “Learn from the Leaders” Panel facilitated by Senior Vice President of Broker Services Dave Collins.

5:45 pm – 7:15 pm

Venue: Herringbone
Floor: ARIA Restaurants Promenade (Level 2)
Track: Invitation Only

Leaders’ Circle Reception

By Invitation Only.

7:30 pm – 10:30 pm

Room: Joshua 5 & 6
Floor: East Level 1
Track: Invitation Only

International & ERA Distinctive Properties® Dinner & Party

By Invitation Only.

©2017-2018 ERA Franchise Systems LLC. A Realogy Company. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA® Office is Independently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.

As an independent contractor sales associate affiliated with an ERA franchise office, you have a variety of resources, tools, technologies and educational opportunities available to you. The ERA educational materials, programs, or meetings which may contain suggestions and best practices are not mandatory. Nothing in this document is intended to create an employment relationship. Note: this document may contain suggestions and best practices with regard to specific issues you may encounter for you to use at your discretion.